If a consumer has relatively low involvement and perceives little difference between product choices, what type of purchasing behavior is demonstrated?

• A. Habitual
• B. Variety
• C. Dissonance
• D. Bandwagon

Answer: (B)

When involvement is low, shoppers rely on simple decision rules and aren’t strongly committed to any one option. If options seem similar, there’s no clear reason to stick with a single product. Some buyers, however, still want a bit of novelty or to sample different items, so they rotate among brands to satisfy that curiosity. This tendency to seek variety even when differences are minimal is what variety-seeking purchasing behavior describes. It’s different from habitual buying, where the same product is purchased again out of routine, and from dissonance (post-purchase doubt) or bandwagon (following others). So the scenario best fits variety-seeking behavior.